Behind the Issada Brand

BEHIND THE BRAND

Founded in 2006, Issada is a proudly Australian owned boutique makeup range specialising in advanced mineral makeup which not only looks beautiful on the skin but treats it too. Bridging the gap between makeup and skincare!

Our philosophy is to focus on total skin health and a flawless finish. To achieve this, we have carefully selected high-quality plant oils and extracts, vitamins, peptides, ceramides, and antioxidants to protect, nourish and treat the skin. These ingredients are blended with premium 100% natural minerals such as titanium dioxide, iron oxides and mica to provide a finish that is non-comedogenic and suitable for all skin types and concerns.

The result is nourishing makeup that feels light and smooth, offers beautiful, buildable coverage and maximum colour payoff - without compromising the skin.

“We capture the benefits of science, nature, colour and art to produce high-performing cosmetics that are unmistakably Issada”

THE FOUNDATIONS OF ISSADA

At the helm of this iconic Australian brand is the highly respected expert in the medi-aesthetics and beauty industry, Deb Farnworth-Wood. She is driven by a passion to provide ethical makeup that treats the skin and skincare products that solve problems with effective, science-driven formulas.

Issada was originally created by Fiona Neale after she discovered the revolutionary Issada brush range, ergonomically engineered with solid aluminium handles for perfect balance, and stunning natural bristles.

They were a cult favourite with professional makeup artists, and it was from these beginnings that the mineral makeup line evolved. Today, Deb and Fiona work together with the Issada team to continue to deliver innovative, advanced formulations and high-performance mineral makeup.